mobil.com.au | Free Online SEO Audit for mobil.com.au

Tasks

Select one version of your site as main and make a redirect from other versions to that one.
Avoid using deprecated HTML tags.

SEO

URL

Domain : www.mobil.com.au/en

Character length : 19

Title

Homepage | Mobil Australia

Description

Learn more about the reliable and trusted quality products from Mobil. Fuel, diesel, motor oil and more.

Keywords (meta keywords)

Mobil, fuel, fuels, Mobil Australia home page, Supreme, 98, Extra, 95, Special Unleaded, 91, Special E10, 94, Special Diesel, diesel, Auto LPG

Error! Using “meta keywords” is meaningless in a while.

Open Graph Protocol

Good! The OG (Open Graph) protocol is set on this website.

title: Homepage | Mobil Australia
type: website
url: httpswww.mobil.com.au/en
image: https://www.mobil.com.au/~/media/apac/au/retail/home-page/homepage-synergy-og.jpg
description: Learn about the quality products from Mobil.

Dublin Core

Dublin Core is in use

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

There is robots.txt file.
https://mobil.com.au/robots.txt

User-agent	Disallowed for the search engines
*	/sitecore/ /en/find%20station/ /en/find station/ /xomfl/retail/handlers/RetailStationHandler.ashx /data/ /en/data/ /sitemap.xml

Social

Social Engagement

No info found.

Content

Doctype

HTML 5

Encoding

Perfect! The character encoding is set: UTF-8.

Language

We have found the language localisation: ”en”.

Title

Homepage | Mobil Australia

Character length : 33

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 7%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
1	4	5	0	0	0

Heading structure in the source code

<H1> Our fuels
<H3> Find a station near you
<H2>
<H3> Our stations
<H2> About us
<H3>
<H2> Our fuels
<H3>
<H2> Why energy?
<H3> Energy is everywhere and transforms everything.

Word cloud

service10
fuels10
stations8
station8
mobil7
overview6
learn4
energy3
faqs3
special3
diesel3
oils3
motor3
card3
every2
near2
search2
help2
brands2
exxonmobil2
business2
select2
australia2
country2

Keyword matrix

word	title	descriptions	heading
service
fuels
stations
station
mobil
overview

Two Word cloud

our fuels5
service stations4
our service4
stations overview2
learn more2
station near2

Three Word cloud

fuels overview special2
motor oils mobil2

404 Page

The website has no standard 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 7 images on this web page.

Good! Every image has an alternative text attributes set on this website.

Readability

Flesch–Kincaid Grade Level

4.50

Flesch Reading Ease

69.50

Coleman Liau Index

12.00

Automated Readability Index (ARI)

3.40

Dale–Chall Readability

4.60

SMOG Index

7.40

Spache Readibility

5.00

Number of letters

1199

Number of words

245

Number of sentences

Average words per sentences

Number of syllables

387

Syllables in words

399

Average syllables in words

1.58

Number of words in first three syllables

Percentage of word / syllables

14.29

Words not in Dale-Chall easy-word list

Words not in Spache easy-word list

Technologies

Mobile optimization

This website is optimal for mobile devices!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Redirection (www / not www)

Error! The web address is accessible with and without www!

Deprecated HTML elements

Good! No deprecated HTML tags are detected.

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is not fast enough: 1.9 seconds have passed until the page started to load.

Loading time

4,837 ms

Table layout

Good! No nested tables found.

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking javascript files

https://www.mobil.com.au/layouts/system/VisitorIdentification.js
https://www.mobil.com.au/combres.axd/TopLayoutJs/825985399
https://www.mobil.com.au/combres.axd/BottomLayoutJs/-1338776676

List of render blocking css files

https://www.mobil.com.au/combres.axd/TopLayoutCss/451779498
https://www.mobil.com.au/xomfl/core/content/css/blue.min.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

https://www.mobil.com.au/layouts/system/VisitorIdentification.js
https://www.mobil.com.au/combres.axd/TopLayoutJs/1608969869/
https://www.mobil.com.au/combres.axd/BottomLayoutJs/1334539650/
https://www.mobil.com.au/combres.axd/RetailSP08Js/-2000284343/

File size of all javascript files combined

1.84MB

Javascript minifying

You can save 12KB (48% compression) on the analysed URL by minifying the javascript files.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

https://www.mobil.com.au/xomfl/core/content/css/blue.min.css

File size of all css files combined

501.46KB

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

94.46KB

Gzip compression

Error! By using Gzip you can save 13KB (71% compression) on your site.

By compressing https://s.webtrends.com/js/webtrends.yt.js you can save 13KB (71% compression rate)
By compressing https://www.youtube.com/iframe_api you can save 299B (41% compression rate)

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
https://s.webtrends.com/js/webtrends.yt.js	Expiry time is not specified
https://static.doubleclick.net/instream/ad_status.js	15 minutes
https://www.mobil.com.au/combres.axd/BottomLayoutJs/-1338776676	9 hours
https://www.mobil.com.au/layouts/system/VisitorIdentification.js	12.6 hours
https://www.mobil.com.au/combres.axd/TopLayoutJs/825985399	13.8 hours
https://www.mobil.com.au/combres.axd/TopLayoutCss/451779498	17.3 hours
https://www.mobil.com.au/combres.axd/RetailSP08Js/-1519693570	17.3 hours
https://www.mobil.com.au/xomfl/core/content/css/blue.min.css	17.3 hours
https://www.mobil.com.au/Xomfl/Core/Content/js/BrightcovePlugin.js	17.4 hours
https://www.mobil.com.au/Xomfl/Core/Content/js/webtrends.min.js	24 hours
https://www.mobil.com.au/xomfl/core/content/img/footer-cap.png	5.8 days
https://www.mobil.com.au/xomfl/core/content/img/gradient-v.png	5.8 days
https://www.mobil.com.au/xomfl/core/content/img/icons.png	6.6 days
https://www.mobil.com.au/.. /EMprintW05-Light.woff	7 days
https://www.mobil.com.au/.. /EMprintW05-Regular.woff	7 days
https://www.mobil.com.au/xomfl/core/content/img/noise.png	7 days
https://www.mobil.com.au/xomfl/core/content/fonts/em.woff	7 days
https://www.mobil.com.au/xomfl/core/content/img/footer-logos.svg	7 days
https://www.mobil.com.au/.. /EMprintW05-RegularItalic.ttf	7 days

Speed test – Images

File size of all images combined

327.69KB

Image optimisation

You can save 32.8KB (41% compression) by optimising the images below:

By lossless compressing the https://www.mobil.com.au/.. /mobil-retail-australia-fuels-sm.jpg you can save 17.5KB (59%) data.
By lossless compressing the https://www.mobil.com.au/.. /city-grid-energy-body-sm.jpg you can save 6.1KB (29%) data.
By lossless compressing the https://www.mobil.com.au/~/media/retail/mobiltmfuels.jpg you can save 5.9KB (66%) data.
By lossless compressing the https://www.mobil.com.au/.. /synergy-forecourt-header-sm.jpg you can save 3.3KB (16%) data.

Links

We found a total of 43 different links.
Internal links: 30
External links: 13

External links:

Link text (anchor)	Link strength
BusinessBusiness lines
BrandsGlobal brands
Select Country
Get directions
Learn more
Select country
ExxonMobil
http://www.exxon.com
http://www.mobil.com
http://www.esso.com
http://xtoenergy.com
Privacy Policy
Terms and Conditions

Internal links:

Link text (anchor)	Link strength
https://www.mobil.com.au
Our fuels
Motor oils
Mobil Card
Our service stations
About us
Our fuels
Our fuels overview
Special Diesel
FAQs
Our fuels overview
Special Diesel
FAQs
Motor oils
Mobil Card
Our service stations
Our service stations overview
Find a station
Our service stations overview
Find a station
About us
https://www.mobil.com.au/en
Menu
Search
Our fuels
Our service stations
Learn more
Find a station near you
Learn more
Contact us

Website security

95.100.166.226

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Good! We have not found any unencrypted email addresses.

Icons

Favicon

Good! The website uses favicon.

Order of Heading elements on mobile by position

H1 : Our fuels , ( 313px from top )
H3 : Find a station near you, ( 497px from top )
H2 : , ( 770.5px from top )
H3 : Our stations, ( 770.5px from top )
H2 : About us, ( 1075.5px from top )
H3 : , ( 1107.5px from top )
H2 : Our fuels, ( 1441.5px from top )
H3 : , ( 1473.5px from top )
H2 : Why energy? , ( 1782px from top )
H3 : Energy is everywhere and transforms everything. , ( 1828px from top )

Typos

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SEO report of mobil.com.au